SES-imagotag is a specialist in electronic shelf labeling systems. The group designs and markets all of its system’s components (software, radio-frequency infrastructure, labels, and mountings). Electronic display modules are attached to the front edge of retail shelving.

When a retail price changes on an inventory item, the electronic tag linked to that product updates in seconds to a minute (depending on the size of the tag) to the new retail price, completely removing the need for physically printing/placing bin or shelf tags.

Integrating Paladin with SES-imagotag’s electronic shelf label (ESL) system, product pricing is automatically updated whenever a price is changed in Paladin. 

This article provides instruction and information on the following:

SES-imagotag Toolset

SES-imagotag provides two tools that clients use to create their tags and to monitor the status and performance of their tags throughout their store. These tools are:

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VUSION Manager

Manage and monitor your store from anywhere, at anytime

VUSION Manager ensures that prices and promotions are always synchronized online and in-store. Thanks to various dashboards and statistics, it is now possible to have real-time access to your store’s activity and the status of its infrastructure as well as ESLs. VUSION Manager includes a monitoring tool to help identify and spot unusual device or infrastructure behavior to reduce Mean-Time-To-Resolution and ensure accurate pricing in-store.

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Create, update, and edit electronic shelf tags

VUSION Studio software is a fast and easy template designer to empower your in-store marketing department. VUSION Studio’s main goal is to help manage and display all types of data with a quick, simple, and attractive template designer.

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Signing up with SES-imagotag

  1. When a client is interested in using this integration, direct them to
  2. Click the Contact us button in the upper right-hand corner of the site.
  3. On the Contact us page, have the client enter the following information:

For this command

Do this

First Name, Last Name, Email, Phone Number, Company, Job Title, Country, City

Have the client fill out their personal information.

What topics are you interested in?

Have the client select these boxes:

  • Pricing Automation
  • Cloud-Based Store Management


Have the client enter the following:

I am using Paladin Point of Sale in my store and would like to setup your integration with them.

How did you hear about us?

Paladin Point of Sale

  1. When complete, click Send Form.

Ask the client to contact us when they have done the following:

  • Have successfully signed up with SES-imagotag and ordered all their electronic tags and router(s) Note: More than one router may be needed depending on the square footage of the store.
  • Have received all their equipment and have setup the SES-imagotag router(s) in their store. Note: It takes 24hrs for the SES-imagotag router(s) to set.

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Set up in Paladin

Before SES-imagotag set up can occur in Paladin, the client must have a contract with SES-imagotag. Paladin will reach out to the client to get confirmation that they are set with SES-imagotag. Paladin will contact SES-imagotag to have them provide the following:

  • Vusion Cloud Subscription Key
  • Vusion Pro Subscription Key
  • Vusion Cloud Store Id

Important: The client must have their tags at the location and must have installed their in-store SES-imagotag frequency router (allow 24 hours for the router to set). The client can check the status of the router through VUSION Manager’s Infrastructure window as shown in Figure 1. The status can also be checked in Paladin (refer to Get Transmitter in the Managing tags through Paladin section).

Figure 1: VUSION Manager’s Infrastructure window/Status

When Paladin has all information, setup is done as follows:

  1. In Paladin, from the main menu, select File > Setup.
  2. Select the ExternalSync tab.
  3. In the External Sync Configuration pane, select SES-imagotag from the Select Type list.
  4. In the SES-imagotag pane, enter the keys and ID provided by SES-imagotag.
  5. Press Verify Key at the end of each key box.
  6. Press Verify Store Id at the end of the Vusion Cloud Store Id box.
  7. Check Enable Vusion Cloud Synchronization.
  8. Click Save.

Figure 2: Paladin Configuration/ExternalSync/SES-imagotag setup

In the Manual Upload pane, you have the option to:

    • Sync Matched Items: Matches items to labels in the system
    • Sync All Items: Goes through entire inventory (10,000 items at a time). Can be time consuming.

Note: These actions can be done through Paladin’s Data Viewer (refer to the Managing tags through Paladin section).

A message of the progress appears on top of the progress bar, which turns green as the sync progresses.

Figure 3: Sync progress status

Note: A Stop button is available to stop the sync. When the sync is complete, the Stop button becomes the Clear button to clear the sync before closing out of Paladin Configuration.

Note: Syncing in Paladin is mirrored in VUSION Manager. That is, what is done in Paladin is observable in VUSION Manager. Figure 3 above shows items processed/synchronized in Paladin, while Figure 4 reflects this in VUSION Manager.

Figure 4: VUSION Manager/Synced items match to Paladin

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Managing tags through Paladin

VOLUSION provides stores with VULUSION Manager to monitor and update tags. Paladin’s Data Viewer mirrors VUSION Manager. That is, what is done in Paladin is observable in VUSION Manager

To manage tags in Paladin:

  1. In Paladin, on the top menu, select Maintain > Data Viewer.
  2. Select the Electronic Labels tab.

Note: The Electronic Labels tab is only available when SES-imagotag has been activated in Paladin Configuration’s External Sync tab.

When Get Store is pressed, the following buttons are available in the left column to work with tags in the store.

Figure 5: Navigation buttons

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Get Store

When Get Store is pressed, the following areas are auto-populated on the top of the pane:

    • Store Id
    • Store Name
    • Retail Chain Id
    • Retail Chain Name

Detailed store information is provided in the open field. Note: For a multi-store, each store is listed, and a space is given between each store’s information.

Figure 6: Get Store/Detailed store information

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Get Transmitter

When Get Transmitter is pressed, the status of transmission within the store is shown. The most important value to observe is the Status and whether the store is online.

Figure 7: Get Transmitter/Status online

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Get Scenarios

When Get Scenarios is pressed, information is provided on label types used in the store (label type and design are set up in VULUSION Studio).

Figure 8: Get Scenarios/Label information

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Get Labels

When Get Labels is pressed, you can search by:

    • Part Number
    • Description
    • Label Id
    • Label type

Figure 9: Get Labels/Search and Flash features

The exact display of the labels is shown. By pressing Flash, the label in the store will flash (a red button on the label) for easy identification when troubleshooting issues.

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Get Matched Items

When Get Matched Items is pressed, every item in the store that is matched to a label is displayed. Multiple items can be matched to a single label (for example, larger labels showing multiple items, such as a display for reading glasses).

Figure 10: Get Matched Items

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Sync Matched Items

When Sync Matched Items is pressed, Paladin finds and syncs all items that have tags in the store. Note: Performing this produces more information than the Sync Matched Items action in Paladin Configuration.

Progress of syncing matched items is shown, and when complete, you can click Clear to clear the field and the progress bar. Note: You can click Stop any time during the sync; the sync function will end, and the field and progress bar will clear.

Figure 11: Sync Matched Items/Progress of the sync

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Sync All Items

Important: Syncing all items is done in increments of 10,000. If a store has thousands of items, for example 765,000, the syncing will take some time, which is also dependent on the bandwidth strength of the store. Therefore, it is recommended to perform this when the store’s system is calm (before or after store hours).

As with Sync Matched Items, progress of syncing all items is shown, and when complete, you can click Clear to clear the field and the progress bar. Note: You can click Stop any time during the sync; the sync function will end, and the field and progress bar will clear.

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Delete Unmatched Items

After you have synced all items, you will need to delete all unmatched items. When Delete Unmatched Items is pressed, the system runs in three stages:

    1. Gets item’s page number.

Figure 12: Delete Unmatched Items/Getting items page number

  1. Processes items in increments of 10,000 items.

Figure 13: Delete Unmatched Items/Processing item

  1. Batch deletes unmatched items and provides number of items processed.

Figure 14: Delete Unmatched Items/Batch delete and processed information

The process stages are done to avoid spamming the system.

As with other syncing functions, pressing Stop stops any actions, and pressing Clear clears the actions and progress bar.

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Validate Label Matchings

By pressing the Validate Label Matchings button, Paladin finds mismatched items (alt part number found instead of part number) and fixes the label to show the part number.

Figure 15: Validate Label Matchings/Alt Part Number to Part Number

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Pressing Stop stops any sync actions. 

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Pressing Clear clears sync actions and progress bar.

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Linking SES-imagotag Manager Pro account to the VUSION Link phone app

After the integration is configured in Paladin, the client needs to assign electronic tags to all the items. To do this, the client needs to log into their SES-imagotag Manager Pro website and download the SES-imagotag’s VUSION Link app.

  1. Using their phone, direct the client to the application store (Apple’s App Store, Android’s Google Play Store, etc.), have them search for “vusion link” and download the application.

Figure 16: VUSION Link application

  1. Once the application is downloaded, have the client launch the VUSION Link application on their phone.
  2. When prompted to “Select a region,” have them tap usa.

Figure 17: VLINK launch/Select a region

  1. When prompted to “Choose how you want to connect,” tap Scan QR code.

Figure 18: VLINK launch/Choose connection

  1. Have the client set their phone aside for a moment and log into their Manager Pro website page on their computer.
  2. Once logged in, have them click on the phone icon with the settings gear under their name in the top right-hand corner.

Figure 19: Manager Pro login

A QR code will appear on their computer screen.

  1. Have the client scan the QR code with their phone to link their SES-imagotag Manager Pro account to the VUSION Link phone app.

Figure 20: QR code for VUSION link

This procedure can be followed numerous times on multiple mobile devices if the store is going to have multiple employees linking items to electronic tags. 

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How to match an item to an electronic tag with the VUSION Link phone app

Once the client has their account linked to the phone app, they can begin matching items to electronic tags using the VUSION Link phone app.

  1. In the VUSION Link application on the phone, tap the Matching button on the bottom left-hand corner.

Figure 21: VLINK phone app

  1. In the Ready to Scan screen, line up the red line with the small barcode on the underside of the electronic tag.

Figure 22: Ready to Scan screen/Electronic tag barcode

  1. When prompted to scan again, scan the 12-digit UPC of the physical product. Within a minute, the tag will flash several times and update with the product information for the item linked to that electronic tag.

Figure 23: 12-digit UPC of the product

  1. Attach the electronic tag to the SES-imagotag gondola adapters on the four-foot gondolas.
  2. Repeat this process for all electronic tags.

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How to unmatch an item to an electronic tag with the VUSION Link phone app

If the store accidentally assigns the wrong item to an electronic tag, they can simply unmatch the item from that tag by performing the following:

  1. In the VUSION Link application on the phone, tap the Unmatching button on the bottom right-hand corner.
  2. When prompted, scan the small barcode on the underside of the electronic tag.
  3. When prompted again, scan the 12-digit UPC of the physical product. Within several seconds, the tag will be disassociated from the item it was previously matched to. You can now match that tag to a different item.

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If you have questions or suggestions about this information, contact

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Printed on: 9/28/23