Increase loyalty program enrollment

As a Paladin client, you have access to a variety of full-featured and easy-to-use rewards programs that integrate seamlessly with Paladin.

Why is a customer loyalty program important?

It’s simple:

• You’ll make more money. Loyalty programs foster good relationships with your best customers. According to Northwestern University’s Center for Retail Management, only about 15% of customers are loyal to a single retailer, but they generate between 55% and 70% of company sales. The Loyalty Report (http://infobrandloyalty.com/2017-loyalty-report), a survey of 28,000 consumers, showed 81% say loyalty programs make them more likely to continue shopping with a business, and 66% of them spend more to maximize loyalty benefits.
• Loyal customers help attract new customers. Word of mouth referrals work, and studies show referred customers have a 37% higher retention rate. Loyalty programs can reward customers for referrals, which makes them more likely to tell a friend about your business.
• It’s a good investment. The cost of keeping good customers is approximately seven times less than the cost of advertising and marketing to find new ones. Over the past four years, enrollment in loyalty programs has grown over 31%.

How will the Sign-Up button supercharge my Rewards program?

Paladin’s Sign-Up button identifies potential rewards members from your customer database when they make their next purchase. With a click of a button, the cashier can sign up the customer instantly and turn their current purchase into rewards points.

This simple and quick sign up process helps maximize the number of customers in your rewards program so you can reap the financial benefits of customer loyalty and satisfaction.

How it works

1. In Paladin, on the top ribbon, select the Invoice/Quote module.
2. Enter a customer name in the Customer box. The Rewards box turns into a Sign-Up button.

Figure 1: Sign-Up button

3. Click Sign–Up. A rewards sign-up window opens, and the cashier can quickly enroll the customer in your rewards program. Because this occurs during the invoicing process, the customer will earn rewards points for the current purchase.

Your rewards program will also reward you

When you use your rewards program to nurture your customer relationships, you are investing in your business success. Remember that loyalty programs offer businesses a variety of benefits they can’t buy: A strong customer base, a solid brand image, and great community feedback.