How BIG is Your Digital Footprint?

News, Paladin Tech Buzz
Now that 2018 is in the books, it’s probably a good time to evaluate the effectiveness of your digital footprint – your website along with online, email and social media marketing. If that footprint isn’t trackable, both by you and your customers, it’s probably time...

Going Mobile: Wireless Makes Sales, Customer Service Nimble

News
What’s an easy way to sell more goods and services? Making them available to more customers is an effective tool, and using mobile technology to do it is becoming more prevalent for merchants today. For customers, it’s pretty simple to pull out a cellphone, do a...

Paladin Recognized for Growth

Awards, News
For the second consecutive year, Paladin Data Corporation has been recognized as one of Central Oregon’s fastest growing companies by Cascade Business News. “It’s nice to be recognized for our annual growth. We have been growing steadily for nearly 40 years. Paladin...

Executive Perspective: Business Success Starts With People

News
Ten years ago, during the depth of the Great Recession, who would have thought finding good employees would ever be a problem. But now, with unemployment at historic lows – 3.7% in October 2018 – finding and hiring the right people isn’t easy. In fact, Indeed, one of...

Aging Hardware Might be Slowing Down Your Business

News
Merchants are great at stretching a buck. That effort normally includes making all kinds of equipment last as long as possible including service vehicles, tools and business computers. While it may be a good idea to squeeze a few extra miles out of a delivery van,...

Paladin Customers Honored

News
Three Paladin Data Corp customers have been honored for their hard work. TJ Comstock in May was named chairman of the board of the North American Retail Hardware Association.  Proctor Ace Hardware in the Jacksonville, Florida area earned a pair of awards. And Kurt and...

Email Marketing Delivers

News, Paladin Tech Buzz
Remember when the internet was new? America Online (AOL) was one of the pioneers and one of its signature alerts was “You’ve got mail!” Heck, Hollywood even made a romantic comedy about email. Remember Tom Hanks and Meg Ryan? Anyway, as with most good things, email...

Building Business with Webinars

News
Ask almost any entrepreneur about the best way to grow their business and chances are they will say getting out on the sales floor and rubbing shoulders with their customers is at or near the top of their list. Webinars allow business owners to digitally interact with...

Retail Trends: Satisfying Shoppers

News
Two recent consumer trends have many merchants raising their eyebrows and looking to capitalize: Checkout lines at big-box and chain department stores are getting longer due to a lack of clerks, and the number of online consumers looking to purchase locally is...

Doing Business in the 21st Century

Executive Perspective, News
I often get the opportunity to speak with retailers who worry about dwindling or stagnant business. They tell me their customers are being siphoned off from every direction including from online retailers. My message to them is simple: You need to learn to do business...

Pay It Forward: Giving Back to Customers, Community

News
Giving back to your community has been a feel-good tenet of business for thousands of years, as long as retail trade has been around. Merchants support those who support their businesses. Nowadays, that practice can become inherently complicated and costly. However,...

Farmers Feed Service

News
Years in Business! Farmers Feed Service (Wetumpka, AL) Owners: Clint & Wanda McCullers   Farmers Feed Service, Inc. has been in the same location in once-tiny Wetumpka, Alabama for nearly 25 years. Owned by Clint and Wanda McCullers, it is the quintessential...

Buying Local Works for Everybody

News
By now, everybody is familiar with Small Business Saturdays – the day following the annual Black Friday madness dedicated to raising awareness of shopping at small, local businesses. It has been proven many times over the years that shopping local supports...