September 22, 2020 – The goal of any business is to make money by selling its goods or services at a profit. You try to buy at the lowest possible price and sell at a profit when demand is high. A simple calculation called Gross Margin Return on Investment (GMROI) can help you determine if you are getting the best return on that investment. 

Our Chief Experience Officer Charles Owen shows you how to use the GMROI calculator to treat your inventory like the investment that it is. 

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