Business of Excellence: Popp Hardware

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Company: Popp Hardware Owner: John Popp Location: Ligerwood, ND Years in Business: 69 Popp Hardware is a family-owned store located in Lidgerwood North Dakota with a population of a cozy 650 people. John Popp has owned the store since 1976; while his father owned it before him since 1946. A distinctive quality of Popp Hardware […]

How to Handle Customer Acquisition as a Small Business

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As a small business, should I focus on gaining new customers, or repeat customers? Good question. The answer: Ideally, both. A more complicated answer: As you grow your business, it can be difficult to focus on acquiring new customers and preserving current ones1. You have to choose which path to take: new or old customers? […]

7 Creative Ways to Attract Customers to Your Store

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So how do you attract customers to your store? It’s a question that many of us ask, and it’s about time we get some answers. In order to survive in today’s society many stores have to get creative to draw their customers in. Be it through holiday advertising or a creative way to greet the […]

4 Effective Marketing Strategies for Your Small Business

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As human beings, we enjoy being helpful. If you politely ask for help, people will step forward to offer it. So, why does it have to be any different with small business advertising? Shouldn’t we be able to ask for help with our marketing strategies instead of stretching ourselves thin in order to appeal to […]