Why is a customer loyalty program important?
You’ll make more money. Loyalty programs foster good relationships with your best customers. According to Northwestern University’s Center for Retail Management, only about 15% of customers are loyal to a single retailer, but they generate between 55% and 70% of company sales. The Loyalty Report (http://infobrandloyalty.com/2017-loyalty-report), a survey of 28,000 consumers, showed 81% say loyalty programs make them more likely to continue shopping with a business, and 66% of them spend more to maximize loyalty benefits.
Loyal customers help attract new customers. Word of mouth referrals work, and studies show, referred customers have a 37% higher retention rate. Loyalty programs can reward customers for referrals which makes them more likely to tell a friend about your business.
It’s a good investment. The cost of keeping good customers is approximately seven times less than the cost of advertising and marketing to find new ones. Over the past four years, enrollment in loyalty programs has grown over 31%.
About True Value Rewards and Paladin Point of Sale
The True Value Rewards program encourages customers to shop at your store, so they can earn and redeem their rewards. The result is more sales for you and a happier clientele. It’s a win-win situation.
Paladin Point of Sale offers seamless support for this business-building program through our True Value Rewards integration.
With the True Value Rewards integration you can:
- Look up any True Value Rewards member by phone number when they make a purchase
- Sign up customers with True Value Reward when they make a purchase
- Sign up customers with True Value Rewards in the Customers module
- View and edit a customer’s True Rewards information in the Customers
- Scan and apply True Value Rewards coupons to a sale
- Keep up to date with coupon offers with the True Value EDI system and view their impact on your daily financial reports.
This article provides an overview of the True Value Rewards integration features. For additional details, see About True Value Rewards in our Help Portal.
How it works
Set up the True Value Rewards integration
If your store participates in True Value Rewards and you want to set up the integration between Paladin Point of Sale and True Value Rewards, email Paladin Support (firstname.lastname@example.org).
We’ll notify you when the setup is complete. Afterwards, your store will be empowered with the following features.
Look up existing True Value Rewards members and sign up new ones
When a customer makes a purchase, you can search for the customer’s True Value Rewards ID by phone number or rewards ID from the True Value Rewards search window. When you click Search, Paladin Point of Sale contacts True Value Rewards to find a matching member.
What happens next depends on the search result. The following four scenarios describe the possibilities.
When: The True Rewards member is found and is a customer in your store database.
This happens: Both the rewards ID and customer are automatically added to the invoice, and you can proceed with the sale.
When: A True Value Rewards member is found, but they are not in your store’s database.
This happens: The rewards ID is added to the invoice and a message appears, and you can click Yes to add the customer in Paladin Point of Sale.
If you click No don’t add the customer, the rewards ID will still be added to the invoice and the customer will receive rewards points for the current purchase.
When: A True Value Rewards member is not found, and the customer is in your store’s database.
This happens: On the invoice, the customer is selected and a Sign Up button appears. To enroll the customer in True Value Rewards, click Sign Up.
A Rewards window will appear with any available customer information from Paladin Point of Sale already auto-filled. Required values are highlighted in yellow. Verify the existing information and enter any additional information.
Then, enter the rewards number using one of the following methods:
- Click Get Reward Number to have True Value Rewards automatically assign a new rewards ID.
- Enter a rewards number manually from a physical rewards card in your store.
When you are done, click Finish or press F12. The new Rewards ID will be added to the invoice, and the customer will receive immediate rewards for the current purchase, and all future transactions.
When: The customer was not found in your store’s database or by True Value Rewards.
This happens: A Sign-Up option appears. To enroll the customer in True Value Rewards, click Sign-Up or press 2.
A Rewards Sign-Up window will appear. Enter the customer information, and then click Get Reward Number or manually enter a rewards ID from a physical card.
When you are done, click Finish or press F12. This creates a new customer in your Customers database and adds the customer and their rewards ID to the invoice. The customer will receive rewards points for the current purchase and future transactions.
Sign up a True Value Rewards member in the Customers module
In the Customers module, when you view a customer that is not enrolled in True Value Rewards, a Sign Up button appears.
To enroll the customer in True Value Rewards, click Sign Up and enter all required and any optional information. Then, click Get Reward Number or manually enter a rewards ID from a physical card.
When you are done, click Finish or press F12. Then, on the bottom ribbon, click Save or press F10 to update the customer data. The customer will earn rewards on future purchases.
View or edit a customer’s True Value Rewards information in the Customers module
You can view or edit a customer’s True Value Rewards information in the Customers module on the Electronic and True Value Rewards tabs.
True Value Rewards Sign Up Tips
Tip: During the True Value Rewards sign up process, when a customer’s name is auto-filled from their customer data in Paladin Point of Sale, their full name may appear First Name box. True Value Rewards requires separate first and last names, so you may need to edit the name data to ensure that the First Name and Last Name boxes are filled out correctly.
Tip: The True Value Rewards member search window can appear at the when you start an invoice, when you begin the payment process or both. If this window is not appearing or you want to change when it appears, see How to set up True Value Rewards look up options.
Apply a True Value Rewards coupon to a sale
True Value Rewards coupons are specific to each rewards customer and contain a custom coupon barcode ID. The barcode ID consists of a customer-specific code and a coupon type code. To redeem a customer’s coupon, you must scan the coupon’s barcode or type in the full barcode ID. The full barcode ID will appear in a note below the coupon invoice line item.
Paladin Point of Sale will validate the coupon with True Value Rewards when you process the sale. If the coupon has already been used or is not valid for another reason, the transaction will be not completed, and a message window appears with the reason that was provided by True Value Rewards. When this happens, options let you stop the checkout process and remove the coupon or continue and accept the coupon anyway.
Manage True Value coupons through EDI
True Value coupon information is updated in Paladin Point of Sale through the True Value EDI system. When you download and process a set of True Value EDI files, a Purchase Order Update Settings window will appear.
If coupon files were downloaded, the (new) Coupon Updates checkbox will be automatically selected. In most cases, no changes are needed in this window. When you click OK to continue with EDI processing, the coupon information will be updated in Paladin Point of Sale.
Send True Vale Rewards information in nightly uploads
Paladin Point of Sale automatically sends a variety of information to True Value during your store’s nightly uploads. This information may include True Value Rewards data.
If you have questions or suggestions about this information, contact email@example.com.