Paladin News

See articles from quarterly newsletters, blog archives, and other Paladin news! 

Need a printable version? Open our latest newsletter to save and read later!

Looking for upcoming industry events? Open the PDF of our latest newsletter, or visit our events page.

How to Provide Excellent Customer Service

The customer is always right. You’ve heard this mantra for years – it’s been burned into your psyche. What does it really mean, though? It means you’re treating their opinions and needs as though they’re important and valuing their loyalty. A store is nothing without...

4 Effective Marketing Strategies for Your Small Business

As human beings, we enjoy being helpful. If you politely ask for help, people will step forward to offer it. So, why does it have to be any different with small business advertising? Shouldn’t we be able to ask for help with our marketing strategies instead of...

How to Prevent Theft in Your Store

Theft is like a wound: it needs to be watched, tended, and prevented. With modern adaptations like electronic coupons, mobile gift cards, and online purchases, thievery is taking a new turn. They’ve become bolder with their tactics. Are you aware of these changes?...

Make a Sale Online without Dragging Your Customers into a Deal

How do I lead an online customer to the sale? Most of us have asked. You aren’t alone. Sales are the essential wheels and cogs that keep a store running. It can be difficult to make a profit from an online lead. To get sales, you have to advertise. This is risky...

How Paladin Helps You Gain and Keep Customers

What’s the golden rule for every business? Please the customer. No matter how firm your financial footing is, no matter how well you manage your inventory, people need to like your store. If people don’t like you, your business won’t be successful. Since pleasing...

4 Ways to Prevent Theft in Your Store

Theft. Whether it’s inside or outside of the company, it’s always painful. The store owner wearily rubbed a hand over his face.Just yesterday he’d found a few items missing from the shelves. A few weeks before that, he’d noticed a sizable change in the cash drawer...

Is Your Social Media Ready for the Public?

Lots of information can be found on the web. What do you want your store to portray? Is your social media ready for the public eye? Here are a few things that you should look over before putting yourself out there. What Your store has a brand. Not only does it have a...

How to Fix a Bad Customer Experience

You can’t please everyone. When you have an unhappy customer, your heart rate picks up. It makes you worry about what that they might be saying to their family and friends. What if they complain about your customer service? What happens when they mention a...

8 Ways to Attract Customers to Your Store

What’s one of the most challenging things about starting a business? Maybe it’s setting up your store, or finding a building. Finding customers and appealing to the crowds is certainly on the list! You need customers to support your business. Some of the biggest...

3 Business Mistakes Every Store Should Avoid

There is no way to avoid every mistake. No matter how hard we try, there is no end-all, cure-all remedy for getting rid of the occasional error. They can’t always be avoided, you can’t predict all of them. The only unexpected surprises that people enjoy are gifts, not...

Want more research for retailers?

Check out Retail Science! Relevant articles by retail experts.