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Email Marketing Delivers

Remember when the internet was new? America Online (AOL) was one of the pioneers and one of its signature alerts was “You’ve got mail!” Heck, Hollywood even made a romantic comedy about email. Remember Tom Hanks and Meg Ryan? Anyway, as with most good...

Building Business with Webinars

Ask almost any entrepreneur about the best way to grow their business and chances are they will say getting out on the sales floor and rubbing shoulders with their customers is at or near the top of their list. Webinars allow business owners to digitally...

Retail Trends: Satisfying Shoppers

Two recent consumer trends have many merchants raising their eyebrows and looking to capitalize: Checkout lines at big-box and chain department stores are getting longer due to a lack of clerks, and the number of online consumers looking to purchase...

Doing Business in the 21st Century

I often get the opportunity to speak with retailers who worry about dwindling or stagnant business. They tell me their customers are being siphoned off from every direction including from online retailers. My message to them is simple: You need to learn to...

Pay It Forward: Giving Back to Customers, Community

Giving back to your community has been a feel-good tenet of business for thousands of years, as long as retail trade has been around. Merchants support those who support their businesses. Nowadays, that practice can become inherently complicated and...

Farmers Feed Service

Farmers Feed Service (Wetumpka, AL) Owners: Clint & Wanda McCullers   Farmers Feed Service, Inc. has been in the same location in once-tiny Wetumpka, Alabama for nearly 25 years. Owned by Clint and Wanda McCullers, it is the quintessential small-town, family-run feed...

Buying Local Works for Everybody

By now, everybody is familiar with Small Business Saturdays - the day following the annual Black Friday madness dedicated to raising awareness of shopping at small, local businesses. It has been proven many times over the years that shopping local supports...

Paladin Supports Shriners Club Run for a Child

Paladin Data Corporation is partnering with the Central Oregon Shrine Club in the sixth annual Run for a Child 5K and 10K Aug. 11 in Bend, Oregon. The event supports the Shriners Hospital for Children Portland and the children and families it serves. The...

Re-merchandising to Boost Sales

“Re-merchandising” is rearranging a store so it has a fresh appearance. It is also used to highlight new or seasonal products, and to facilitate the sale of promotional or discounted items. While many retail stores re-merchandise every 30 days or so,...

Evergreen Way Ace Hardware

Evergreen Way Ace Hardware (Everett, WA) Owner: Judith Pyle   Evergreen Way Ace Hardware is in Everett, Washington on scenic Puget Sound, and the town has a population of approximately 103,000. The store is also about 3 miles from a Home Depot and about the same...

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