“Re-merchandising” is rearranging a store so it has a fresh appearance. It is also used to highlight new or seasonal products, and to facilitate the sale of promotional or discounted items.
While many retail stores re-merchandise every 30 days or so, others haven’t changed in 30 years. The reasons many business owners resist re-merchandising range from a lack of time and manpower, to shear abhorrence to any kind of change. But retail experts say a store’s look and feel grows tired after some years, which can cause customers to lose interest.
So, what exactly does re-merchandising entail? Dolphin Quest, a company that arranges vacation experiences and has retail gift shops, offers the following explanation: “(Find) functional and cost-efficient ways to get your products noticed and moving. (Apply) different strategies and (watch) what appeals to your guest demographic.”
Those strategies include grouping existing inventory by color, sizes and shapes, arranging it together at different levels, and using coordinated signage.
Other traditional strategies include featuring inventory for specific holidays like Christmas, Valentine’s Day, et cetera, and seasonal merchandising, which features display merchandise popular during the winter, spring, summer and fall.
While all of this may sound like a lot of work, Retail Minded, a small business education newsletter, says it doesn’t have to be. It suggests re-merchandising your store a little bit every day.
- A little bit of something every day makes a big impact.
- Customers enjoy the experience of something new.
- Your store responsibilities won’t feel so overwhelming.
Whatever you chose, re-merchandising can help you move products and give your customers a new experience each time they enter your store.