Giving back to your community has been a feel-good tenet of business for thousands of years, as long as retail trade has been around. Merchants support those who support their businesses. Nowadays, that practice can become inherently complicated and costly. However, there are ways to give back to your community that don’t include cracking open a checkbook, and digital age technology makes some of these practices much more feasible.
Small Business Trends says sharing your knowledge with customers or the community at large is an easy and painless way to give back. Creating an eBook for customers is a good way to share your expertise with them.
Merchants with interactive and mobile-friendly websites can also provide helpful resources that viewers can access. These resources can range from do-it-yourself tips and lists of home improvement contractors, to sales and marketing tips.
Another way to use your business technology to support local civic efforts is to dedicate a page or section of your website to community causes or noted charities.
An easy way to help local charities is to use digital point of sale solutions that have charity donation features. Paladin’s Charity Round Up feature encourages customers to round up the cost of their purchase to the next dollar amount and donate the difference to a designated charity.
Less technical ways to give back to your community are more traditional:
Support youth or community league sports teams.
Donate goods or services. In-kind donations are often as valuable as cash.
Lend your expertise to nonprofits.
Partner with a charity you support or that fits your business.
There are many ways to help your community, and giving back is always a good investment.