Years in Business!

Farmers Feed Service (Wetumpka, AL)

Owners: Clint & Wanda McCullers


Farmers Feed Service, Inc. has been in the same location in once-tiny Wetumpka, Alabama for nearly 25 years. Owned by Clint and Wanda McCullers, it is the quintessential small-town, family-run feed and hardware store where, as Wanda likes to say, “Everybody knows your name.”

Located on the outskirts of Montgomery, Wetumpka’s population grew from just over 6,500 in 2010 to about 8,200 in 2016. Farmers Feed Service faced some growing pains over the years, too.

While they were big on friendly customer service, the McCullers needed to get a handle on how their business was doing.

“Over the years when we’ve had opportunities to grow, we weren’t organized which really hampered our ability to grow,” she says, explaining that Paladin helped move their company from hand-written receipts to an automated business management system. “Another disadvantage to that manual inventory process is we had no idea where our business stood. Can I hire another employee? Can we buy this piece of equipment? I had no clue.”

Wanda says Paladin answered all those questions and provided the digital solutions and knowledge that gives them a firm handle on their business.

Best Advice:

We aim to run our business with the highest standards of honesty and integrity. Clint says, “Always do what is right, even if it costs you.”

Brian Bullock