We all know that owning a brick and mortar retail business is no picnic, but if run right, it has its rewards. With all the chain stores and internet sales carving away at your customer base, it’s more important than ever to stay relevant and focus on growing your customer count and improving your relationships with existing customers. 

One effective way to accomplish this goal is to employ a retail technology solution to take on the heavy lifting so that you can spend more time with your customers and less time in the back office. When it comes to things like ordering, restocking, accounting and reporting, retail technology tools can do a cleaner and more efficient job than doing it manually. 

Deciding on a retail technology platform is overwhelming. Once that dragon is slain, then you must implement this new technology into your daily operations. When you finally have the technology in your store scanning products, checking-out customers and processing payments, you’re done, right? Wrong! Your journey has only begun. Adding technology is an evolution, not a destination.

The biggest mistake merchants make is to become complacent after adding technology to their store. The actual return on investment from any retail technology solution is achieved over time, as you learn more about your system and begin to implement those advanced features that will take you to the next level. 

Check with your retail technology provider and ask them to direct you to the self-help tools and videos that will make the learning process easier. Be sure to attend their User Group Meetings as this is a tremendous opportunity to talk to your peers to glean new ideas, tips and tricks. 

Bottom line: Never stop learning and advancing. Within a short period of time, you can be running your store more efficiently so that you can concentrate on growing your customer count and competing with the big boys.