Anybody who has watched a big-time college or professional sporting event has seen the real-time effectiveness of dynamic digital signs. After a player scores a touchdown, sinks a big three-pointer, or hits a home run, everybody in the stadium or arena, including the players, looks to the gigantic video monitors to watch the replay. Retail businesses are now using smaller versions of those video displays to enhance their customer service by connecting them to their digital platforms. 

There are many ways to use dynamic digital signs inside a store. 

Welcome mats or boards are often the first critical impression customers get of a business. Many retailers are using them to welcome shoppers with messages that showcase a company’s brand message. 

Product displays are the most obvious and common use of in-store digital advertising. Streaming video displays can show an endless number of products and prices, especially compared with traditional static signs.  

Video product demonstrations are a way to bring industry experts into your store to show customers new products.  

Customer kiosks are growing in popularity with shoppers who want to help themselves. Interactive touch screens allow them to browse products that might not even be on the shelves but are available to be shipped.  

Advantages of Dynamic Signs

Cost-effectiveness wouldn’t seem to be a strength of digital signage compared to paper and ink. But when considering the cost of static signs, which have limited use, an investment in a digital sign system could be a wise move.  

Impact is one of digital signage’s most obvious strengths. For a retail business, a well-placed monitor can attract shoppers like bears to honey. Learn more on the Retail Science website.

Brian Bullock

Writer