To create a Facebook business page, you must be logged in to your personal Facebook account. Log in now, if you aren’t already.

Step 1: Sign up

First, go to facebook.com/pages/create.

Click Get Started for a Business or Brand.

Start business page setup

Next, enter your business information.

For Page name, use your business name or the name people are likely to search for online to find your business.

For Category, enter a word or two that describes your business, such as hardware, and Facebook will suggest some options.

Select business type

When you select a category, the box will expand and ask for your business details, such as the address and phone number.

You can choose to show all this information on your page, or to show only your city and state. Since this is a business page, we recommend that you make your business information public.

When you’re ready, click Continue.

Step 2. Add Pictures

Next, you’ll upload profile and cover images for your Facebook page. Choose photos that align with your brand and that identify with your business.

You’ll upload your profile image first. This image will appear with your business name in Facebook search results and when you interact with users. It also appears on the top left of your Facebook business page.

If you have a recognizable brand, your logo is good option for a profile image. If you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential Facebook follower or customer recognize your page immediately.

The display resolution of your profile picture will be 170 x 170 pixels on a desktop computer or laptop and 128 x 128 pixels on a mobile device. The image will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen profile image, click Upload Profile Picture.

Now it’s time to choose your cover photo. This image will be the most prominent image on your page.

The cover photo should capture the essence of your business brand and convey your brand’s personality.

The display resolution is 820 x 312 pixels on a desktop computer or laptop and  640 x 360 pixels on a mobile device. The recommended image size to upload is 720 x 315 pixels, and the minimum size is 400 x 150 pixels.  

When you’ve selected an image, click Upload a Cover Photo.

Upload cover photo

Ta-da! You have a Facebook business page!

Now that the skeleton of your page is live, it’s time to post content and invite people to like your page. To learn more about what content to post and when to post it, check out our webinar Sell More Products with Social Media.

If you have questions or suggestions about this information, contact support@paladinpos.com.

*Content is subject to change. For the most recent version, visit the Help Portal.
Printed on: 10/23/20